Time will tell whether yesterday’s Apple announcements were a positive for the company or not. On the surface, The Apple watch feels like we beamed back into James T. Kirk’s Star Trek (the 60s TV show). The iPhone 6 Plus along with Tim Cook’s statement that “it’s better than an Android phone in every way,” feels like Apple chasing its own tail.
What I wanted was for the “iWatch” to enable more of a connected ecosystem, but I’m not sure if I needed a watch to really come with that. That Apple did release something that looks like generation 1 (a premature statement based on looking at a tiny touchscreen and hearing bad things about the unmentioned battery life), and that it had to up itself in terms of the iPhone, feels like a desire to stay tangibly relevant, to still remain the device in everybody’s pocket or on every wrist.
It’s unfortunate to write this before seeing either device in person, which is my own need to stay relevant (as it is every journalist’s that attended the event), because I know that I’m probably somewhat wrong and presumptuous about it. I didn’t know how either the 5s or the iPad (Mini) would feel, and I’m incredibly happy with both.
I am also presumptuous, I’m sure, about the other functionalities that the iPhone, Apple Watch, and Apple software will enable. The reason is different however, because it requires for an ecosystem to to be in place that works just as well as Apple’s hardware and software is integrated. It also usually requires a high investment in adjacent devices and a rollout that’s not just in a few countries. We are not yet there today, so what is there to review, just to hope for the best? Apple Pay certainly sounds promising, as do the health functions of the Apple Watch, even though I can already replicate many of those in software. The connection in the home is what will be an interesting new challenge.
More to come in the form of hands-on experience and science fiction expectations.