What if, for years and years, you use social media as a tool to interact socially with your fans and friends? And what if that tool suddenly presents you with a big fat contract outlining who the boss is? Well, as Zoë Keating discovers that Google is boss, at least where it concerns publishing your content on it. The only problem is that the type of people like Zoë Keating… the type that woud use YouTube because it’s a convenient medium to reach many people… these types of people don’t necessarily believe with that dogma.
I found these words particularly striking.
The catalog commitment is the biggest issue for me. All these years I’ve yet to participate fully in any streaming service although I’ve chosen to give a handful of recordings to a few of them. If anyone wants more and they balk at paying for it, they can always stream all my music for free on Bandcamp(*2) or Soundcloud or they can torrent it (I uploaded my music to Pirate Bay myself many years ago). I’ve heard all the arguments about why artists should make all their music available for streaming in every possible service. I also know the ecosystem of music delivery made a shift away from downloading last year. Streaming is no longer advertising for something else, it is the end product. It’s convenient. Convenience is king. Yup, got all that, thanks.
This is the important part: it is my decision to make.
Is such control too much for an artist to ask for in 2015? It’s one thing for individuals to upload all my music for free listening (it doesn’t bother me). It’s another thing entirely for a major corporation to force me to. I was encouraged to participate and now, after I’m invested, I’m being pressured into something I don’t want to do.
P.S. Zoë Keating is one of those few artists that I bought music from just via her website. Powerful music, maybe not for every moment, but an artists that deserves serious recognition.